Monday, August 24, 2020

Cousins Subs Opens its First Restaurant in Richfield, Wisconsin

New location features a full-service drive-thru and offers catering, curbside pickup and delivery

MILWAUKEE (August 24, 2020) – Cousins Subs today announced the opening of its first restaurant in Richfield, Wisconsin, which is a convenience store location housed within a BP gas station.

“Cousins Subs is thrilled to open its first location in the Richfield community,” said Joe Ferguson, Vice President of Development at Cousins Subs. “Our new guests will not only love our deli fresh and grilled to order subs and better sides, they’ll benefit from our commitment to our communities by giving back through our Make It Better Foundation.”

The 2,000 square-foot Cousins Subs restaurant offers a full-service drive-thru and contains a shake machine to handcraft the brand’s new Chocolate and Vanilla Shakes and a grill to prepare the brand’s grilled to order sandwiches. The location, which seats 28 guests, will also provide catering, curbside pickup and delivery.

The restaurant features the company’s rebranding elements, which include digital menu boards, natural wood, stone and metal accents and décor that promotes the brand’s cuisine philosophy, rich history and commitment to the community through its Make It Better Foundation.

The Cousins Subs restaurant is located at 3051 Holy Hill Road. For more information about Cousins Subs, please visit


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Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, LinkedIn, Twitter and Instagram.



Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded more than $512,000 in grants to more than 107 nonprofits in Wisconsin. For more information on the Make It Better Foundation, visit