Friday, February 28, 2020

Cousins Subs Launches Round Up Campaign to Increase its Community Impact through its Make It Better Foundation

Guests are encouraged to round up their check to the nearest dollar to improve youth education, hunger and health & wellness

MILWAUKEE (February 28, 2020) – Cousins Subs® announced today the launch of its Round Up Campaign to raise money for its Make It Better Foundation, which provides financial support to nonprofit organizations that address the vital community needs of youth education, hunger and health & wellness in the communities it serves.

Throughout the month of March, guests are encouraged to round up their check to the nearest dollar in-store and online when they purchase their meal on the Cousins Subs website or through the Cousins Subs mobile app.

 “We believe in the continual improvement in everything we do. To provide an easy and affordable way for our guests to support their local community, we launched the Round Up Campaign,” said Justin McCoy, Vice President of Marketing at Cousins Subs. “We’re excited to partner with our guests in Wisconsin, Indiana and Illinois to make it better for our neighbors in need.”

Cousins Subs soft launched its Round Up Campaign in September of 2019 at 60 percent of its locations. In just 30 days, the company raised more than $10,000 in support of youth education, hunger and health & wellness.

Since the inception of the Make It Better Foundation in 2013, Cousins Subs has made a big difference for those in the communities it calls home in the following ways:

• Granted a total of $507,000 to nearly 80 nonprofit organizations that improve health & wellness, youth education and hunger.
• Gifted $250,000 to the Vince Lombardi Cancer Foundation and Starr Children’s Fund to fight cancer.
• Awarded a total of $140,000 in college scholarships to 28 high-school student athletes from across the state of Wisconsin.
• Donated more than $76,000 to Hunger Task Force and its affiliated pantries to fight food insecurity.

For more information about Cousins Subs and its Make It Better Foundation, visit



About Cousins Subs
Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, LinkedIn, Twitter and Instagram.