MILWAUKEE (Sept. 20, 2018) – Cousins Subs® serves up local flavor at four major Wisconsin athletic venues: the new Fiserv Forum, Camp Randall, Kohl Center, and Fox Cities Stadium.
With Wisconsin ties dating back to ’72, Cousins’ longstanding commitment to its Midwest roots is woven throughout its menu with locally-sourced items from 12 Wisconsin-based companies. Signature items include, but are not limited to: Sprecher Root Beer, Sargento Foods, Best Maid Cookies, Miller Bakery, Knaus Cheese, and Johnsonville Sausage. And now, fans from across Wisconsin, and beyond, can enjoy local flavor right at their seats.
Recently signing a vending agreement and three-year partnership extension with the Milwaukee Bucks, Cousins will now sell select made-to-order deli fresh and classic subs including its Ham & Provolone, Turkey Breast, Club and Italian Special along with assorted Cousins’ chips at the Fiserv Forum during Milwaukee Bucks games and various other events in the forum annually. The local sub shop also extended a three-year partnership agreement with the University of Wisconsin – Madison™ Athletics and the Wisconsin Timber Rattlers in Fox Valley allowing Cousins to take its Local at Heart cuisine philosophy from its restaurants to alternative dining venues across Wisconsin.
“Wisconsin and the Midwest are homes to nationally recognized brands that are known for providing a quality experience—an emphasis we pride ourselves on when it comes to the food we serve,” said Justin McCoy, vice president of marketing at Cousins Subs. “What better way to honor our roots than to come together with equally vested organizations to bring local fare to venues across the state.”
Cousins Subs joined the roster of the Bucks corporate partners prior to the 2015-16 season. Together, they’ve worked to enhance the fan experience through cuisine offerings, cause marketing campaigns benefiting nonprofits across the state, and promotions such as Cousins’ coupons and prize drops during home game activities as well as social media contests connecting fans and players.
Teaming up in the Fox Valley market since early 2015, Cousins remains the official sub sold at the Timber Rattlers Fox Cities Stadium with select offerings available as a concession menu item during all special events. In addition, during every baseball game fans can cheer on their favorite sub mascot as they race during the third inning Cousins Subs Sub Run.
Taking its local flavor to Madison’s Camp Randall and Kohl Center, Cousins sells select sub sandwiches during all Badgers football games at Camp Randall (in Badger Alley and near the Field House concourse area, sections Z2/Z3) and at the Kohl Center during all men’s Badgers basketball and select hockey home games. As part of its agreement with the University of Wisconsin – Madison Athletics, the Wisconsin-based duo also offer fans the chance to win one-of-a-kind experiences through social media promotions held throughout the season.
“Supporting local is good business,” explained McCoy. “Our investment in local creates a stronger tie with prominent organizations and sports teams in the Midwest and helps us better serve and connect with a broader guest base not only from our home state, but from places near and far.”
For more information on Cousins Subs, visit cousinssubs.com.
ABOUT COUSINS SUBS
Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.