Sub shop rewards customers with free ticket offer to iconic music festival.

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MILWAUKEE (April 4, 2024) – Cousins Subs® and Summerfest, join forces once again to offer an exclusive promotion for festival enthusiasts. From now until April 30, fans of both subs and music can claim a complimentary weekday 2024 Summerfest ticket with any purchase totaling $30 or more on or through the Cousins Subs mobile app.

“We’re thrilled to once again partner with Summerfest to provide our guests an opportunity to experience the iconic music festival this summer,” said Justin McCoy, vice president of marketing at Cousins Subs. “As Summerfest continues its tradition of delivering unforgettable moments, we’re excited to be part of the celebration. A Wisconsin summer isn’t complete without Summerfest!”

“Summerfest and Cousins have been a Milwaukee tradition for decades. We are proud to continue this partnership, offering fans an easy way to get in free to Summerfest to enjoy all the great music, food, and fun,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc.

Upon completing a digital order of $30 or more on Cousins Subs platforms, patrons will receive an email containing a unique code and a link to the ticket redemption page on Summerfest’s official website. Please allow up to five business days for code processing and delivery via email. These exclusive Summerfest weekday tickets are valid for Thursdays and Fridays, from open until 4 p.m., throughout the festival. Please note that orders made in-store at Cousins Subs or through third-party apps are not eligible for this promotion.

Cousins Subs, a proud Milwaukee and Wisconsin-based establishment, has been a trusted partner and featured vendor at Summerfest since the early 1980s. For those looking to fuel up during the nine-day extravaganza can find the Cousins Subs stand located in the Miller Lite Oasis across from the stage. Attendees can select from a variety of deli-fresh and grilled to order subs as well as fries and Wisconsin Cheese Curds.

For further details about Cousins Subs and to explore the brand’s mouthwatering menu offerings, please visit

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About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends - June 20-22, June 27-29, and July 4-6.  For the latest information, visit, or Facebook, X, Instagram and TikTok: @Summerfest. 

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events. 

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.