COUSINS & GREEN BAY PACKERS RETURN TO THE FIELD
Team Brings Back ‘Best Seats in the House’ Sweepstakes Starting Aug. 21st
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Kristen Tracy | PR Manager | 262-250-2802
MILWAUKEE (Aug. 21, 2017) – Taking the field for a second season are Wisconsin’s own legacy players—Cousins Subs® and Green Bay Packers. This home state duo has teamed up to bring back the ultimate green and gold fan experience with the ‘Best Seats in the House’ sweepstakes.
Fans are invited to enter the ‘Best Seats in the House’ for a chance to win two tickets to a Packers’ home game at Lambeau Field. Two winners are selected prior to each home game and will get to cheer on the Packers from leather recliners in a special VIP section off the 50-yard line, watch replays from personal TVs and enjoy Cousins Subs catering. Fans can enter daily from Aug. 21 – Dec. 11, 2017 by simply visiting packers.com/bestseats and completing the entry form.
“There’s no greater excitement than being back on the field with the Packers for another season of bringing fans the chance to cheer on their favorite team from the ‘Best Seats in the House,’” said Justin McCoy, vice president of marketing at Cousins Subs. “Last season we had an overwhelming response from fans throughout Wisconsin and cannot wait to see the enthusiasm build as the season kicks off.”
Cousins Subs and the Green Bay Packers entered a three-year partnership at the start of the 2016 season that includes combined promotional tactics across digital, email, social and broadcast mediums. In addition, the Packers highlight the sub shop through in-stadium signage and web-based consumer promotions including the Best Seats in the House sweepstakes, which proved to be a fan favorite in its first year with more than 93,000 entries. However, this is not the first time Cousins Subs teamed up with the Packers as the company was the Official Sub of Lambeau Field in the early 90’s.
“We’re excited to once again team up with Cousins Subs to provide some lucky fans with a special gameday experience with the ‘Best Seats in the House’ sweepstakes,” said Aaron Hart, manager of corporate sales in the Packers’ Milwaukee office. “We’re looking forward to creating even more memorable gamedays for our fans through the contest.”
For official sweepstakes rules and contest information, visit packers.com/bestseats.
ABOUT COUSINS SUBS
Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli-fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.
ABOUT GREEN BAY PACKERS
The historic Green Bay Packers, established in 1919, are the NFL’s only community-owned team with more than 360,000 shareholders. With a tradition of excellence, the Packers have captured an NFL-record 13 world championships, including four Super Bowls, and have 24 individuals in the Pro Football Hall of Fame. The Packers’ venerable home, Lambeau Field, is recognized by many as having the top gameday experience in professional sports. Lambeau Field is the longest-tenured stadium in the NFL, and is open year-round as a destination for fans and visitors. More information is available online at www.packers.com.
About Cousins Subs
Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Illinois, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.