Located at 2720 S. Business Drive, the free-standing restaurant is open 10 A.M. to 10 P.M. daily.

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SHEBOYGAN, Wis. (April 12, 2022) – Cousins Subs® announced the grand opening of its new location in Sheboygan, Wis. Accompanied by the Sheboygan County Chamber of Commerce, store staff and Cousins Subs corporate leadership team members, the new location celebrated with a ribbon cutting ceremony.

“As we looked to expand our footprint in Wisconsin with our new prototype drive-thru locations, we chose to bring the best that we have to offer to the Sheboygan community,” said Jason Westhoff, president at Cousins Subs, during the ribbon cutting ceremony. “With the opening of this location on the south side and our second location on the north side in the coming weeks, we believe Sheboygan will become one of our most successful markets in the state with the community’s support."

“It’s extremely important to us to be a part of the Sheboygan County Chamber of Commerce,” said Justin McCoy, vice president of marketing at Cousins subs. “We treat every community we enter like our hometown and are committed to working on causes and with organizations in Sheboygan moving forward to help make the community even better.”

The 2,400 square-foot restaurant features a full-service drive-thru, seating for 45 guests and encompasses the brand’s signature ‘Milwaukee Sub Shop’ look, complete with natural wood, stone and metal accents, décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation and digital menu boards.

The new restaurant offers Cousins Subs’ full menu of deli fresh and grilled to order subs and made to order sides for dine in, drive-thru, pick-up and delivery. Guests can also place catering orders through the location via the Cousins Subs website. Patrons who are enrolled in Cousins Club – the brand’s point-based loyalty program – will receive one point for every $1 spent both online and in store.

The restaurant, located at 2720 S. Business Drive, Sheboygan, WI 53081, is open from 10:00 a.m. to 10:00 p.m., seven days a week and is looking to hire 10 new team members. Employees enjoy flexible schedules, free food, and next day pay – all in a fun, family-friendly work environment. Those interested in applying should visit

Celebrating its 50th Anniversary this year, Cousins Subs has 95 locations, 43 of which are corporately owned, across Wisconsin, the Chicagoland area and northwest Indiana.

As part of the brand’s continued expansion throughout the state of Wisconsin, the new stand-alone location features key elements from Cousins Subs’ proven successful prototype store.

“After more than 30 years in the Sheboygan community, we are thrilled to share this new location with our loyal guests,” said Joe Ferguson, vice president of development at Cousins Subs said. “Our prototype stores have seen tremendous success and we look forward to offering a more convenient experience for our guests while still providing the same, great product they know and love.”

In recent years, Cousins Subs has expanded their corporate investment by more than doubling their corporate-owned unit count to 43 locations through acquisitions of existing units over the past several years.  

Over the next few months, Cousins Subs corporate will open three additional free-standing drive-thru locations outside of the Milwaukee area in Green Bay, Stevens Point, and a second location in Sheboygan. Located at 2108 North Avenue in northern Sheboygan, the second Sheboygan restaurant is slated to open within the next month.

“The future of our brand will feature the prototype units we have reinvested in corporately,” Ferguson said. “It’s a strategy we not only believe in, but that we’ve also invested in heavily corporately. We are seeking franchise partners who also see the value, growth potential and opportunity to help us grow the brand in our home state.” 

Cousins Subs currently has single and multi-unit development opportunities in select markets throughout Wisconsin. Interested franchisees are encouraged to inquire about growth opportunities and available markets by visiting

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.