Guests are asked to round up their check to the nearest dollar in support of the Make It Better Foundation.

For media inquiries, please contact:

Kristen Tracy | PR Manager | 262-250-2802


MILWAUKEE (October 2, 2023) – Cousins Subs® announced the return of its bi-annual Round Up Campaign in support of the brand’s Make It Better Foundation that addresses the vital community needs of health and wellness, hunger and youth education.

Throughout the month of October, guests are encouraged to round up their in-store check to the nearest dollar in support of the Make It Better Foundation. When guests head online to purchase their meal on the Cousins Subs website or through the Cousins Subs mobile app, they can choose to add a $0.25 or $0.50 donation to their cart. Online patrons can add multiple quantities of each donation to their order to increase their charitable giving. 

“The Round Up Campaign provides a simple and cost-effective avenue for our guests to make a positive impact on their local community," said Justin McCoy, vice president of marketing at Cousins Subs. "Whether by rounding up to the nearest dollar or incorporating a donation into their online orders, every contribution counts toward making our neighborhoods even better."

Since the inception of the Make It Better Foundation in 2013, Cousins Subs has made a big difference for those in the communities it calls home in the following ways: 

Granted more than $1 million to 200 nonprofit organizations that improve health & wellness, youth education and hunger. 

Gifted $400,000 to the Vince Lombardi Cancer Foundation and Starr Children’s Fund to fight cancer. 

Awarded a total of $285,000 in college scholarships to 44 high-school student athletes and 26 Cousins Subs crew members

Donated more than $150,000 to Hunger Task Force and its affiliated pantries to fight food insecurity. 

For more information about Cousins Subs and its Make It Better Foundation, visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.