Recipients received $7,500 or $2,500 each as part of the brand’s Driven at Heart Scholarship Contest

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MILWAUKEE (April 10, 2023) Cousins Subs®, alongside its Make It Better Foundation and partner, Donald Driver, awarded four Wisconsin high school senior athletes a collective total of $20,000 in scholarships through its inaugural Driven at Heart Scholarship Contest.

The four 2023 Driven at Heart Scholarship recipients are:

  • The first-place female prize winner, receiving a $7,500 scholarship is Ava Lamers of Rhinelander High School in Rhinelander, Wis. Lamers plans to attend the University of Montana in the fall to pursue a doctoral degree in physical therapy.
  • The first-place male prize winner, receiving a $7,500 scholarship is Colin Belton of D.C. Everest High School in Schofield, Wis. Belton plans to attend Duke University in the fall to study Neuroscience and History and partake in Duke’s FOCUS program studying cognitive neuroscience and law.
  • The second-place female prize winner, receiving a $2,500 scholarship is Audrey Rabitz of Manitowoc Lincoln High School in Manitowoc, Wis. Rabitz plans to continue her academics and athletics at St. Cloud State University as a part of the pre-physical therapy program and a member of the track team.
  • The second-place male prize winner, receiving a $2,500 scholarship is Dalton Hoehn of Mauston High School in Mauston, Wis. Hoehn plans to attend the University of Wisconsin – Eau Claire in the fall to pursue a nursing degree and play football.

The four recipients and their parents attended the Wisconsin Athletic Hall of Fame 73rd Annual Induction Ceremony Saturday, April 1st, where they were recognized on stage during the ceremony by Driver and Cousins Subs Vice President of Marketing, Justin McCoy.

“These four individuals are beyond impressive,” said Driver. “We had a ton of great applicants for our first Driven at Heart scholarship contest, but Ava, Colin, Audrey and Dalton stood out amongst the crowd. It was an honor to be on stage with these four bright minds and I can’t wait to see what they accomplish in the next step of their life journeys.”

“We couldn’t have asked for a better group to represent our first Driven at Heart scholarship winners,” said McCoy. “I have no doubt they will find success throughout their college years and beyond – these four set the bar high for years to come.”

Cousins Subs received nearly 300 applications from stellar high school senior athletes through the Driven at Heart scholarship contest. The four scholarship recipients were selected due to their academic achievements, community contributions and success in WIAA sanctioned sports.

The four scholarships are funded by the Make It Better Foundation – the brand’s nonprofit organization that addresses the vital community needs of health and wellness, hunger and youth education. Formerly known as the Wisconsin Sports Awards Scholarship Contest, the organization has awarded more than $200,000 in scholarships to 44 high school students, including this year’s recipients.

For more information about the Make It Better Foundation, please visit

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Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded nearly $900,000 in grants and scholarships to students and nonprofit organizations throughout Wisconsin. For more information on the Make It Better Foundation, visit


The Wisconsin Athletic Hall of Fame celebrates Wisconsin athletic icons of Yesterday, Today & Tomorrow. The Wisconsin Athletic Hall of Fame was Founded in 1951 – the first state Athletic Hall of Fame in the United States. The Wisconsin Athletic Hall of Fame (1951) was created before the Pro Football Hall of Fame (1963) or the Naismith Memorial Basketball Hall of Fame (1959). The Wisconsin Athletic Hall of Fame Foundation’s Mission: To preserve Wisconsin’s rich history of athletic excellence, celebrate the values and virtues of sports and to inspire the principles of Teamwork, Leadership and Character development from Wisconsin’s greatest athletic heroes to our athletes of the future so that we can positively impact the culture and life lessons of youth athletics in Wisconsin and beyond. We strive to make athletics more affordable, impactful and accessible for all. For more information, please visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.