The Difference
Better Marketing
Anyone can do TV and radio commercials. We certainly do. Not surprisingly, ours are about food: “Better Bread. Better Subs.” But for us, marketing is more than just running an ad. We know that most of a store’s business comes from within a five-mile radius. So we place a strong emphasis on local store marketing because it drives sales. We supply trained consultants to work with you in maximizing sales in your specific trading area. We seek to become part of the community, so we put feet on the street, supplying energetic personnel to seek out new and timely opportunities in your business. Running ads is a good way to increase your sales. Building loyalty is even better, especially among your neighbors.
Better Real Estate
Location, location, location. Where you open your doors is critical. That’s why we don’t take the typical “you’re on your own” approach that some outfits do. Cousins will provide a team of experienced experts to work closely with you in choosing just the right location to open for business. We’re not just a corporation that’s interested in our numbers over your success. We’re a family business and we have a very personal interest in your success. So we make sure everything gets done right. From location to training, from marketing to operations support, Cousins Subs has perfected a recipe for growth that’s proven successful for over 35 years. Today, what we see is opportunity.
Better Training
Let’s face it. Training is key to running a successful business. That’s why ours is so demanding. Our 21-day training program combines classroom time at our corporate headquarters with hands-on learning at a certified training location. Of course, we can adjust our schedule to fit yours. Once you open, you’ll also get 10 days of in-store support. Because we stress ongoing training, we can keep you on top of your game. We also provide procedural updates, DVDs, checklists and customized training sessions. Compare this to the “one week and good luck to ya” approach that some of our competitors take. Families are here to help one another. Join us and we’ll help you. The franchise training program covers:
- General Operations
- Management of Daily Operations
- Guest Service
- Financial Management
- Bread Baking
- Local Store Marketing
- ...and much more!
Through the course of this training program, we will provide you with manuals and training materials that will be used to assist with the successful operation of your store. These resources – developed through years of experience, and kept constantly updated by our training department – will aid you in virtually every aspect of the day-to-day operations of your business. We will train up to 4 persons at no additional charge.
We will also send a certified training representative to your store at least 2 days prior to opening to assist with conducting on-site training sessions for your staff on the day-to-day operations of your store. You will also have a certified trainer on-site for 10 days within the first 30 days of opening to further assist with training you or your staff.
