Cousins Subs History

Milwaukee has always been known for beer and bratwurst. Now it also has a reputation for sensational submarine sandwiches.

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It all started in 1972, when two transplanted cousins from Atlantic City saw the need for an Eastern-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. With a dedication to delivering quality sub sandwiches at fair prices, they opened their first restaurant on the North-West side of Milwaukee.

From the start, the two baked fresh bread every morning and insisted on using only the finest, freshest ingredients. The name of their restaurant came just as naturally. They called it Cousins Subs.

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Today, Cousins Subs restaurants around the country carry on the tradition begun in Milwaukee over 30 years ago. It starts with our delicious Italian bread, fresh-baked every day. Then we add the freshest produce available. And because we purchase only as much as we need, we see to it that all of our produce is served at its peak of flavor. Similarly, our meats and cheeses are chosen for flavor and quality. The finished product is a great sub you'll keep coming back for, time and time again.