Be Herd! Search for State's Best Moo-ers Kicks Off at 'Cows on the Concourse' in Madison

Madison-area moo-ers, this is your chance to be herd.

The statewide Cousins Subs Moo Tour will kick off on Madison's Capitol Square on Saturday, June 5, in search of the loudest, proudest and most creative moo-ers to compete in August at Moo-lapalooza, the world famous mooing contest at the Wisconsin State Fair.

Moo Master Sean Cundy and the Cousins Subs Moo Team will audition local moo-ers from 8 a.m. to 1 p.m. at Cows on the Concourse, an annual event celebrating Wisconsin's dairy industry. There is no cost to moo and all entrants will receive either Cousins gift cards, State Fair tickets or other fun prizes. Cousins Subs will donate $1 for every moo entry to Dane County youth 4-H programs.

The best moo-ers - the crème de la crème - will be awarded golden cowbells and invitations to Moo-la-palooza, Wednesday, Aug. 11, at the Cousins Subs Amphitheater at the Wisconsin State Fair. The Moo-la-palooza grand champion receives $1,000, the coveted cow print coat, an entire year of free Cousins Subs - and bragging rights to the title of best moo-er (of the human variety!) in the Dairy State.

"We discovered some moo-rvelous mooing talent in Madison last summer, and we're excited to start this year's Cousins Subs Moo Tour at Cows on the Concourse," Cundy said. "This contest gives people across our great state a chance to show their pride in our state's dairy heritage and celebrate our beloved bovine brethren. The best part of all is that the Moo Tour and Moo-la-palooza benefit 4-H clubs around Wisconsin. 4-H does so much for the youth in our state, and Cousins Subs wanted to give something back."

Other 2010 Cousins Subs Moo Tour stops include the Brown County Breakfast on the Farm on June 6, the Wisconsin Timber Rattlers' "Salute to Cows" on June 10, the Jefferson County Fair on July 9, the Fond du Lac County Fair on July 22, the Washington County Fair on July 24 and the Racine County Fair on July 30.

For more information on the Moo Tour or Moo-la-palooza, visit www.cousinssubs.com/moo or www.facebook.com/cousinssubs. You can also follow the Moo Tour on Twitter  @CousinsSubsMoo.