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Cousins News


- 40TH Anniversary Campaign Features 40-year-old Classic Convertible -

 MENOMONEE FALLS, Wisconsin (August 30, 2012) – Wisconsin-based Cousins Subs® today presented Graham Erwin the grand prize in its “Better Day Giveaway” contest.  Erwin, a 25-year-old graduate student at the University of Wisconsin – Madison was given the restored 1972 Ford Mustang one day after his 25th birthday.

 Established 40 years ago in Milwaukee, Cousins Subs® announced the “Better Day Giveaway” on June 19, 2012 – the day of its 40th anniversary.  Contest entrants were asked to take pictures of themselves next to in-store contest promotional photos of the Mustang, and submit them along with essays describing a favorite road trip. 

 “Cousins Subs is a classic American success story,” said Christine Specht, second-generation President & COO of Cousins Subs.  “It’s a story of a lot of fun and hard work, and two guys who pursued a dream and steadily built a base of customers.  We are proud to give away the Ford Mustang to Mr. Erwin as a tribute to our history, summer fun and to the loyal fans that have been enjoying our East Coast deli-style subs since 1972!”

 The Ford Mustang convertible was restored throughout, with custom upholstery, exhaust and sound system, and painted yellow and red to match the Cousins Subs logo.

 “The car is awesome,” said Erwin. “I’m looking forward to taking it on another road trip.”

 Erwin’s essay reads:

 We sat on an old futon, held together with strands of duct tape, as we thought about how to spend our Saturday night. This wasn’t the swanky Harvard that I had pictured in my mind. A good friend, Jake, and I had planned a road trip framed around American craft beer, and the trip had brought us to Boston. Two of Jake’s friends played football for Harvard, so we found ourselves staying in the dorm room of three football and two basketball players. The athletes greeted us with smiles: John, Kirk, two Erics, and one guy who we didn’t see much, Jeremy.

We had arrived on graduation weekend, and Saturday night was Harvard’s grad dance. The roommates were going, but we, unfortunately, couldn’t: Harvard seniors only. We had no plan, no suits, and certainly no tickets. What we did have were two football players who needed dates. So, through some coaxing and batted eyelashes, Jake and I got the invite, and before we knew it, we were walking into the dance, hand-in-hand with our dates: a couple of big, burly linemen. We spent the night dancing, schmoozing, and enjoying being Harvard seniors.

The next day we left for the last leg of our trip, and it was only after several months passed that we found out the full name of our elusive Harvard roommate: Jeremy Lin, the professional basketball player who led New York to their winning streak this past season.  Only on a road trip.

Cousins Subs was established in 1972, when Bill Specht and his cousin opened their first shop in Milwaukee to curb a hankering for their favorite East Coast subs. Their handcrafted, deli-style subs eventually stirred a hungry fan base who especially loved Cousins’ secret recipe for freshly baked bread with the perfect amount of crunch in the crust.  This bread eventually became the cornerstone for their Better Bread.  Better Subs. positioning. Celebrating its 40th anniversary as a family-owned business in 2012, Cousins Subs and its franchisees now operate approximately 150 stores in six states and are embarking on an expansion plan.  For more information, visit  You can also find Cousins Subs on Facebook and Twitter.



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