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Cousins News


-  Chipotle Cheese Steak and Chipotle Chicken are available now, through the end of the year -

MILWAUKEE (November 7th, 2013) – Cousins Subs® is adding two new “limited time offer” subs to its classic menu: the Chipotle Cheese Steak and Chipotle Chicken.

“Our cheese steaks are always guest favorites, so we created the Chipotle Cheese Steak – a ‘kicked up’ version for the winter months – something with just enough heat, without being overwhelming,” said Justin McCoy, vice president of marketing at Cousins Subs.  “The Chipotle Chicken is another new sub that provides a little heat; its jalapeños, pepper jack cheese, chipotle mayo, and jalapeño cheddar bread make sure of that.”

The Chipotle Cheese Steak features steak, cheddar cheese, hot pepper relish, lettuce, onions, tomatoes, and chipotle mayo on jalapeño cheddar bread.

The Chipotle Chicken features sliced chicken breast, bacon, pepper jack cheese, jalapeños, lettuce, onions, tomatoes, and chipotle mayo on jalapeño cheddar bread.

The Chipotle Cheese Steak and Chipotle Chicken are available in Cousin Subs restaurants now through the end of the year.  Join the conversation online: #HolyJalapeno  

Cousins Subs® and its franchisees operate more than 130 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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