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Cousins News


“Fountain of the Future,” Offering More Than 100 Beverage Brands, Debuts in FIVE Cousins Subs Milwaukee locations


 MENOMONEE FALLS, Wisconsin (February 13, 2013) – You’re thirsty, but you want variety and choice to select the perfect beverage to complement your Cousins Subs meal.  Coca-Cola Freestyle®, the revolutionary fountain beverage, dispenser will make its debut in five Wisconsin Cousins Subs® restaurants.


With Coca-Cola Freestyle, guests at select Milwaukee Cousins Subs restaurants can now choose from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that were not previously available in the U.S.  People can select brands such as Caffeine-Free Diet Coke® with Lime, Fanta® Peach, Minute Maid® Light Orange Lemonade and more via an interactive touch-screen on the front of the fountain.


The new Freestyle beverage dispensers are at the Cousins Subs stores at 17900 West Bluemound Rd. in Brookfield; N79 W14727 Appleton Avenue in Menomonee Falls;7603 W. Burleigh Street ,1612 W. Wisconsin Avenue  in Milwaukee and 1350 E. Capitol Drive in Pewaukee.

“We’re excited to test the Freestyle machine in these locations and gauge our guest’s reaction to the new technology,” McCoy said. “Our guests want a variety of options and this allows us to diversify our beverage offerings as we continue to provide our guests with a better experience.”


The sleek, stylish new Coca-Cola Freestyle fountains are touchscreen operated and use unique, proprietary PUREPOUR TECHNOLOGY™ to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine.  People love the personalized, interactive experience and expansive selection offered by Coca-Cola Freestyle, often citing the new dispensers as a deciding factor in their choice to visit an outlet.  Retail locations with Coca-Cola Freestyle have experienced increases in beverage servings, total customer transactions and overall restaurant sales.


To learn more about Coca-Cola Freestyle, find the nearest Coca-Cola Freestyle location visit, like us on Facebook at or follow us on Twitter @ccfreestyle.


For more information on Cousins Subs, please visit


Coca-Cola Freestyle

Coca-Cola Freestyle allows people to select from more than 100 regular and low-calorie beverage brands. With more than 70* low/no-calorie options, more than 90* caffeine-free choices and 80+* unique brands offered nowhere else, Coca-Cola Freestyle truly offers the kind of variety designed to meet peoples’ beverage needs and lifestyles. 


About Cousins Subs

Cousins Subs was established in 1972, when Bill Specht and his cousin opened their first shop in Milwaukee to curb a hankering for their favorite East Coast subs. Their handcrafted, deli-style subs eventually stirred a hungry fan base who especially loved Cousins’ secret recipe for freshly baked bread with the perfect amount of crunch in the crust.  This bread eventually became the cornerstone for their Better Bread.  Better Subs positioning. Celebrating its 40th anniversary as a family-owned business in 2012, Cousins Subs and its franchisees now operate approximately 150 stores in six states and are embarking on an expansion plan.  For more information, visit  You can also find Cousins Subs on Facebook and Twitter.


About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit, follow us on Twitter at or visit our blog at


We have a lot to offer any reasonably hungry stomach. In fact, you might be here a while – there are many delicious options to choose from.

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