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Cousins News


- Goal is to enroll 23,000 youth in the reading program -

MILWAUKEE (June 25, 2013) – Milwaukee-based Cousins Subs® has partnered with the Milwaukee Public Library by supporting the “Super Reader” summer reading program.  Cousins has donated certificates good for a free 5”sub (with the purchase of a regular drink), encouraging Milwaukee County’s youth to continue reading throughout the summer. Cousins Subs has donated 21,000 certificates for 5” subs (free with the purchase of a beverage) to support the summer reading program – that’s over a mile and a half of sub sandwiches!

“’Make it A Better Day’ isn’t just a statement. It’s our mission at Cousins Subs and is our commitment to the communities we are a part of,” said Justin McCoy, vice president of marketing for Cousins Subs.  “The Milwaukee Public Library’s ‘Super Reader’ summer reading program encourages children to read or be read to every day during the summer months, which has been proven to maintain educational progress.  By providing an incentive for these kids to keep reading, we hope to make their days a little better!”

 “With 43% of our city’s children living in poverty, there is a need for quality summer programs, access to books and a place to go to meet friends and build reading skills,” said Milwaukee Public Library director, Paula Kiely.  “We are very thankful for our sponsors, like Cousins Subs, that help to encourage these positive behaviors.”

The free “Super Reader” summer reading program is going on now through Thursday, August 29th.  Any child aged 0 – 12 can enroll.  For more information, please visit  

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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