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Cousins News


- $12,000 in scholarships will be presented April 18th at Wisconsin Sports Awards –

MILWAUKEE (April 15, 2013) – Milwaukee-based Cousins Subs® has announced the four finalists of their inaugural Wisconsin Sports Awards Scholarship Contest.  They are: Brianna Messner of Seymour, Courtney Kalous of Menomonee Falls, David Holzer of Hartford and Jace Simonson of Richland Center.  

The finalists will be awarded with either a $5,000 or $1,000 scholarship that will be announced at the GKB Events Wisconsin Sports Awards, Thursday, April 18th @ 6:00 PM at the Harley-Davidson Museum.

The scholarships are funded through Cousins Subs’ Make It Better Foundation, a nonprofit charitable organization established by Cousins Subs earlier this year.  The Make It Better Foundation addresses three areas of interest that are vital to any community: health and wellness, hunger and youth education.  

“Cousins Subs has a longstanding tradition of commitment to the communities we serve,” said Christine Specht, president and COO at Cousins Subs.  “We have supported a multitude of causes and organizations throughout our 41-year history.  This scholarship program is an exciting addition to our support of youth education and health and wellness, and a perfect example of the kinds of programs we want to support.”

A total of 534 applications were received from throughout the state for the scholarship contest.  

“All of us at Cousins were extremely impressed with the quality of the applications that were sent in,” said Justin McCoy, vice president of marketing, Cousins Subs.  “To have over 500 applicants interested in our scholarship program, especially during the contest’s first year, is remarkable.  We had to make some very tough decisions when choosing our finalists.”

“The Wisconsin Sports Awards is a night of recognition of Wisconsin’s ‘best of the best’ in professional and collegiate sports, honoring athletes and coaches alike,” McCoy said.  “Coaches, management and players from baseball, basketball, football and more will be in attendance.  It will be quite a night!”

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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