MENU INNOVATIONS GIVE COUSINS SUBS® CUSTOMERS NEW CHOICES
- Test items include breakfast offerings and Wisconsin cheese curds –
MILWAUKEE (July 16, 2013) – Cousins Subs® are testing new menu offerings in select locations in order to give customers new choices. New menu items include Wisconsin cheese curds and breakfast offerings, such as sandwiches, hash browns, a Greek Yogurt parfait, and Alterra coffee. Also, Cousins Subs has introduced new multigrain bread, which has replaced its wheat bread.
“As with any restaurant chain, we recognize the critical importance of listening to guest feedback, following popular industry trends, and researching potential new products,” said Kim Kofler, vice president of operations and menu development at Cousins Subs. “At Cousins, we make it a priority to not only recognize this feedback, but to take it back out to our stores and let our guests have the opportunity to try out new menu options.”
So far, feedback has been very positive, according to Kofler. “Wisconsin cheese curds are gaining momentum at test stores and guest reaction has been tremendous. In fact, we are expanding our test. Early feedback on breakfast has been positive and we will continue to monitor its performance.”
Cousins will determine how to best move forward with these test items as the test period ends in the near future.
In addition, Cousins’ wheat bread has been replaced system-wide with their new multigrain bread.
Wisconsin cheese curds and breakfast items are currently being offered in select stores. To see which Cousins stores are offering test items, please visit www.cousinssubs.com.
Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook and Twitter.