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Cousins News


- Pretzel Bread, the Wisconsin Steak & Brat, and Pulled Pork & Slaw available now –


MILWAUKEE (July 11, 2013) – Cousins Subs® is bringing back three menu items for a limited time only this summer: pretzel bread, the Wisconsin Steak & Brat and the Pulled Pork & Slaw subs.  Back by popular demand, the items are available in stores now through September. 


Pretzel bread originally debuted with Cousins’ “Twisted Subs,” for a limited time last winter.  “The response to our pretzel bread was overwhelmingly positive,” said Justin McCoy, vice president of marketing at Cousins Subs.  “Both our franchisees and our guests have been anticipating its return ever since.”


The Wisconsin Steak & Brat and Pulled Pork & Slaw return with equal fanfare.


“These subs are two of our most popular limited time offerings of all time,” continued McCoy. “Nothing says summer like these unique flavor profiles.”

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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