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Cousins News

Cousins Subs® Presents the “Rock Your Thirst” Sweepstakes

- Guests will have a chance to win a grand prize Rock Flight® Concert Getaway for two, Live Nation® Concert Cash® or Cousins Subs prizes* -

MILWAUKEE (August 30th, 2013) – Cousins Subs® presents the “Rock Your Thirst” sweepstakes, giving guests the chance to win a grand prize trip for two, including round-trip airfare, hotel, a $250 gift card and concert tickets to a Live Nation concert in the USA.**  The campaign, which runs from September 1st until December 15th, also offers instant prizes such as Cousins gift cards and Live Nation Concert Cash®.

During the promotion period, guests can enter the sweepstakes by visiting a participating Cousin Subs location and purchasing a 20 oz. Coca-Cola fountain drink. (See official rules for details.)  Each cup will come with a peel-off sticker attached containing a unique Entry Code.  Once an Entry Code is obtained, guests need to visit, like the page and enter their unique Entry Code to find out if they’ve won an instant prize and be entered for the grand prize drawing.  
“The ‘Rock Your Thirst’ sweepstakes is a great way for us to give back to our guests and fulfill our mission to ‘Make It A Better Day’ for them,” Cousins Subs vice president of marketing, Justin McCoy, said. “Guests will have multiple opportunities to instantly win prizes and one lucky guest will get the concert experience of a lifetime!”

The Grand Prize winner will be chosen on or around December 17th and will be notified by email, mail, or phone.

For full contest rules, visit

* Limit one entry per person per day. Rock Your Thirst entries available through November 30, 2013 or while supplies last. No purchase necessary to win. Go to for official rules and instructions on how to get a free entry code.
**Live Nation produced and promoted concert at a Live Nation venue owned and operated in the United States

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin.  Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch.  They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.”  The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day.  Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do.  In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves.  For more information, visit  You can also find Cousins Subs on Facebook and Twitter.


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