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Cousins News


- Local franchisees, David and Laurie Johnson, receive award second year in a row –

RIPON, Wisconsin (May 14, 2013) – David and Laurie Johnson, local owners of the Ripon Cousins Subs® restaurant, were recognized by Cousins Subs for providing exceptional guest service.  This is the second consecutive year that they have won this award since opening in 2010.

The Johnson's received the award at Cousin Subs’ Annual Meeting at the Wilderness Resort in the Wisconsin Dells on April 29th.  Approximately 200 franchisees, corporate employees, vendors and guests were in attendance.  

“Many store operators model and deliver exceptional service most of the time,” said John Krahn, manager of training for Cousins Subs.  “The difference between the Johnson's and all other store operators who deliver great service is that David and Laurie are so incredibly consistent.  Guests are always warmly welcomed to the store, informed of menu options, and delivered their food with a smile.”

The Guest Service Award was presented to a franchisee that has excelled in store appearance, guest service, and food quality that keeps their guests coming back.

“The secret that I tell all my employees and use myself is to ‘make sure the guests hear the smile in your voice,’” remarked David Johnson.  “It may seem simple, but after being in the restaurant business for over 30 years, I recognize that a smile, product knowledge and quality, and a clean store can make or break a customer’s experience.”

The average score of 12 shopper evaluations in 2012 to Johnson’s store was a company record-breaking 99.5%.  A perfect score of 100% was achieved in 10 of the 12 evaluations.  


“David is at his store almost every day of the year,” Krahn continued.  “He bakes our signature bread early in the morning and serves guests all day.  As a company that is always striving to ‘Make It A Better Day’ we couldn’t be happier with the Johnsons’ dedication to outstanding guest service.”  

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.



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