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Cousins News

COUSINS SUBS® INVITES GUESTS TO #GOHOGWILD OVER LIMITED TIME OFFER SUBS WITH INSTAGRAM

- Two pork-based sub sandwiches will be available in stores starting April 15th -

MENOMONEE FALLS, Wisconsin (April 15, 2013) – Cousins Subs® is bringing two pork-inspired subs to its classic menu: the Memphis Steak and the Cubano.  

“The Memphis Steak is our latest sub creation featuring our famous steak paired with our great-tasting pulled pork tenderloin that also captures America’s love for BBQ sauce,” said Kim Kofler, vice president of operations at Cousins Subs.  “We introduced the Cubano for a limited time last year and we brought it back due to popular demand.  It was a huge hit.”

The Memphis Steak features pulled pork, steak, cheddar cheese, sliced dill pickles, lettuce and BBQ sauce on Italian bread.

The Cubano features ham, genoa salami, pulled pork, Swiss cheese, mayo, brown mustard, sliced dill pickles, onions and tomatoes on Italian bread.

In honor of Cousins Subs pork line up, guests are encouraged to use the hashtag #gohogwild and upload a picture showing their messy side with food on Instagram for a chance to win a Cousins Subs gift card.  The picture can be of themselves, their children or even pets.

“We thought this would be a fun way to encourage our guests to engage with us while promoting our limited time only pork subs,” said Kyle McCormick, Cousins Subs digital and social media manager.  “We’re looking forward to sharing some laughs as well.”

The Memphis Steak and the Cubano will be available for a limited time in Cousins Subs stores beginning on April 15th.  

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook and Twitter.

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