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Cousins News


- Local franchisees, Scott & Julie Heindel and Carrie Bilicki, receive award –

FRANKLIN, Wisconsin (June 4, 2013) – Cousins Subs® has recognized Scott & Julie Heindel and Carrie Bilicki, local owners of the Cousins Subs® restaurant on Hwy. 100 and Drexel Avenue in Franklin, for exceptional community involvement and guest experience.  

They were presented the award at Cousin Subs’ Annual Meeting at the Wilderness Resort in the Wisconsin Dells on April 29th.  Approximately 200 franchisees, corporate employees, vendors and guests were in attendance.  

“Since opening their store in February 2009, the partners have hit the ground running in the Franklin community,” said Justin McCoy, vice president of marketing of Cousins Subs.  “For the past four years, they have created a family culture in-store by sponsoring and helping to plan activities such as numerous donation nights for local non-profits, Franklin’s National Night Out, the Franklin Library reading program, Music in the Park, and the Teachers Make It Better Contest.”

The Marketing Award honors the franchisee(s) who proactively markets their location through community involvement, embracing marketing programs, and delivering an exceptional in-store experience.

“Being involved in the Franklin community comes naturally to our family,’” remarked Scott Heindel.  “My simple philosophy is to really be the face of the store.  Our kids attend school in the school district, so we understand the influence that involved local businesses can have on education and youth.”

“Scott is at his store almost every day of the year,” McCoy continued.  “He bakes our signature bread early in the morning and serves guests all day.  Scott is remarkable because he takes his service one step further. He really brings the Cousins Subs’ mission to ‘Make It A Better Day’ out into the Franklin community.”  

Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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