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Cousins News

COUSINS SUBS® PARTNERS WITH JOHNSONVILLE® TO OFFER UNIQUE BRAT SUBS - Iconic Wisconsin-based brands team up to celebrate grilling season

MILWAUKEE (July 8, 2014) – Cousins Subs® is partnering with Johnsonville® Sausage to offer two new subs, the Wisconsin Steak & Brat on Italian bread and the Wisconsin Brat & Bacon on pretzel bread. Both subs are available now for a limited time only at all Cousins Subs locations.

“Johnsonville is a prominent Wisconsin brand and dominates the brat market nationwide,“ said Justin McCoy, vice president of marketing at Cousins Subs. “We’re thrilled to come together to offer our guests a special taste of summer with the new Wisconsin Steak & Brat and Wisconsin Brat & Bacon subs.”

The Wisconsin Steak & Brat will feature steak, Johnsonville brat slices, cheddar cheese, lettuce, sautéed onions, pickles, tomato and brown mustard on Italian bread. The Wisconsin Brat & Bacon comes on pretzel bread—a limited time only guest favorite—with Johnsonville brat slices, bacon, cheddar cheese, sautéed onions, pickles and brown mustard.

“As a Wisconsin-based company, we’re long-time fans of Cousins Subs, and we’re excited to play such a large part in their new limited-time sub offering,” said Wendy Radder, foodservice marketing associate at Johnsonville.

Cousins’ Facebook fans are invited to take a “What’s Your Game Day Sub?” personality quiz, which automatically enters them into a Sweepstakes* to win one of six Johnsonville tailgate packages. The tailgate packages include a tabletop grill, five-piece grilling set, an umbrella with cooler attachment, and a two-person foldable tailgating chair and coupons for Johnsonville brat products. All quiz participants who enter will also receive a $1 off coupon for the Wisconsin Steak & Brat or Wisconsin Brat & Bacon valid at Cousins Subs locations.


For more information, please visit  

*NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning.  The “Made in Wisconsin” Sweepstakes is open to legal residents of the 48 contiguous U.S. and D.C., age 18 or older. Void in AK, HI, Puerto Rico, outside the U.S., and wherever else prohibited by law. Sweepstakes ends at 11:59:59 PM CT on 09/22/14. For entry details and Official Rules, see, click "Like" to become a fan of the Cousins Subs page and complete the entry form in its entirety. Click here for Official Rules. Sponsor: Cousins Submarines, Inc., N83 W13400 Leon Rd., Menomonee Falls, WI 53051.

Cousins Subs® and its franchisees operate 125 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs.” The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth
education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.

Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links, fresh breakfast sausage and meatballs. Johnsonville employs approximately 1,400 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.
For additional Johnsonville company information, the latest recipes, contests and the Big Taste Grill tour schedule, visit


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