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Cousins News


MENOMONEE FALLS, Wisconsin (May 22, 2013) – Wisconsin-based Cousins Subs® has promoted Justin McCoy to vice president of marketing for its 140-store franchise system.

 He joined Cousins Subs in 2006 as an entry-level marketing specialist, and held several marketing positions before being named vice president.  Previously he worked in public relations and media relations for the Milwaukee Bucks, as well as in finance.

“Justin’s marketing talents have been an essential part of our success,” said Christine Specht, president and chief operating officer of Cousins Subs.  “I am proud to recognize his ability with this promotion.”

 McCoy was born and raised in Shiocton, Wisconsin in north central Wisconsin.  He received a bachelor’s degree in communications from Cardinal Stritch University.  He resides in Waukesha, Wisconsin with his son, Brady.

 Cousins Subs® and its franchisees operate more than 140 sub sandwich shops in six states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, “Better Bread. Better Subs. Better Day.” The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to “Make it a Better Day” in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.


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